Longchamp outlet to ramp up further its presence in Italy

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A fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of handbags and accessories that for years has been the best known brand in France and a very strong bond with Italy in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp outlet Italy. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”

Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in Italy in some multi-brand stores with few products besides handbags. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, Italy is one of the major European markets for the brand.”

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But our country is also important from a strategic perspective. “The handbags and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in Italy, and our shoes are 90% made in Italy,” she says.

The boutiques are an important way to introduce our Longchamp outlet online brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.” Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.

“Over time, we created Le Pliage bags in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

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Longchamp reissues his Roseau bag, in jacquard fabric and on behalf of your favorite city

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To all fashion lovers, city dwellers and great traveling, the house dedicates its new bag Roseau 1948, in limited edition, in the name of your favorite city. Promise of beautiful escapes …

Generous volume, pure lines, jacquard fabric chic and personalized version: here are some arguments of shock to seduce the elegant of the season. Your new companion is there! Straight from the timeless line Roseau of the French house Longchamp, this new little mixes both simplicity and sophistication; Including emblematic codes such as galloping horse, horseshoe, tobacco pipes and others encapsulated in a vintage escutcheon. The whole in a version jacquard cloth trimmed with navy leather for ever more elegance, but especially dressed the name of your city adored.

Passing through Hong Kong or stopping in Amsterdam, you can choose your signature, your city of election embroidered with red, memories of an unforgettable journey or gift of a moment shared. Unless you prefer the shores of Portofino or St.Barth, or do you pass through Berlin, Frankfurt, Madrid or Barcelona? Others will opt for the exoticism of Kuala Lumpur, the mysteries of Macao, the splendours of Beijing, Shanghai, Singapore … Or why not Paris, cradle of Longchamp outlet?

Twenty-four cities * in all, but be careful, do not delay taking your ticket for these customized versions, priced at € 280, which will only make a few happy around the world!

  • Amsterdam, Barcelona, ​​Beijing, Berlin, Brussels, Dubai, Frankfurt, Geneva, Hamburg, Hong Kong, Knokke-Heist, Köln, Kuala Lumpur, Macau, Madrid, München, Paris, Portofino, , Taipei, Vienna, Zurich.

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Longchamp tote turns into a wacky revamp

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French handbags cast Longchamp is best accepted for its durable, foldable totes in plain, solid shades. Its accepted Le Pliage bag is generally agitated by women to plan or while travelling, and some even use it as a babyish bag.

For spring/summer 2016, the cast has already afresh launched a limited-edition architecture that shows a ablaze abandonment from its accepted basal and attenuate aesthetic. Though it may complete like an absurd pairing, Longchamp has been partnering with American appearance artist Jeremy Scott for 11 years to action barter ablaze and absurd versions of its signature Le Pliage bag. Generally times, the collaborations reflect Scott’s adventurous and arguable ready-to-wear prints.

This season, the bag appearance red white and dejected popsicles, which are moulded to resemble the Empire State Building.

Scott is a approved assistant in the appearance industry. Since 2002, he has been partnering with Adidas, accepting advised active trainers and printed athleticwear for the brand. He aswell works carefully with celebrities, including Katy Perry and Miley Cyrus.

Scott is currently the artistic administrator of affluence Italian appearance characterization Moschino, area he has created absolute collections aggressive by cartoonish prints of teddy bears, Barbie dolls, Powerpuff Girls and McDonalds logos.

The Empire State Popsicle bag is now accessible at Longchamp food worldwide.

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Purse-onalize Your Longchamp “Le Pliage” Ultimate Tote

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The absolute carry-all bag isn’t as simple to acquisition as one ability think. At the ELLE.com offices, the Everlane Petra is absolutely a able adversary for the ultimate tote. I am above fan of the Everlane Petra, but there’s addition bag in my armory that’s admirable of its own adulation letter, too: the Longchamp Le Pliage.

Since the classic, foldable, water-resistant nylon tote launched 20 years ago, it has become a band classic. Take a attending about you—no amount area you are in the world, you’re acceptable to atom anyone accustomed a adaptation of the bag. (It now comes in a array of sizes, shapes, and colors.) The abate sizes action as the absolute purse for everyday, and the average sizes are ample abundant for your laptop and your gym clothes. As for the larger, weekender size, I’m assertive it’s a bewitched Mary Poppins bag. I again analysis out the adulthood of those covering straps, (I amount up my biking accoutrements with just about everything, including the kitchen sink), and they still haven’t broken. It’s absolutely indestructible.

Not alone does the Le Pliage get mega credibility for functionality (I mean…it’s foldable—hello best biking bag ever), but aswell for style. I accept one of the bold, admirable book versions that artist Mary Katrantzou did for the French characterization a few years ago and I’ve never gotten added adulation on a bag.

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But the newest version, the Le Pliage Cuir Personalized, is after a agnosticism my admired yet. Longchamp outlet launched its customization affairs with the covering Le Pliage bag this summer (in ceremony of the bag’s 20th anniversary) and I haven’t chock-full accretion abundance back I bought it.

Once you aces the admeasurement (small fro $600, average for $695, or ample for $790) and the blush of the bag (there are eight options, from basal atramentous to indigo), you get to architecture aggregate from the handles to the accept strap. And, you can personalize it with your brand perforated into the physique of the bag or arresting on the handles. Three weeks later, your one-of-a-kind bag is at your doorstep. It’s a blow chicer than the basal nylon version, and with all of your custom blush selections, it’s attenuate to acquisition two accoutrements that are alike.

You can complete the action bound online (click actuality to get started), but I advance traveling to a Longchamp abundance if you are able to. They accept all the covering samples, styles, and experts on duke to advice you accomplish abiding it’s absolutely what you want.

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The Longchamp Le Pliage handbags are few things otherwise versatile.

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In 1998, in a adventure about the brand’s 50th anniversary, the International Herald Tribune wrote that Longchamp’s success “is an analogy that small, ‘Made in France’ businesses can advance by bearing well-made, well-designed goods.”

But today’s accessories bazaar is annihilation if not overcrowded, and new kids on the block like Mansur Gavriel accept started to dent abroad at the bazaar allotment that brands with accepted backpack choices like Prada and Alexander Wang hold. And yet, the Le Pliage charcoal a staple.

Erica Russo, the appearance administrator of accessories at Bloomingdale’s, says it’s a connected bestseller, division afterwards season, behindhand of what colors and prints the cast offers ceremony year. Meaghan Mahoney Dusil, the co-founder of PurseBlog, confirms that the Longchamp appointment on her website is one of the busiest in the abreast category, advancing advanced of Rebecca Minkoff, Tory Burch, Kate Spade, and Dooney & Bourke; a cilia blue-blooded “Show us your Longchamp” has over a actor views, with accoutrements of admirers announcement photos of their Longchamp outlet bags, a lot of of them altered variations of the Le Pliage.

This is abundantly due to the actuality that there’s no bigger blast for your blade than Longchamp’s Le Pliage handbags.

“This is the abstruse of Longchamp’s success,” says Mario Ortelli, a chief affluence appurtenances analyst at Sanford C. Bernstein. “They can be the acquirement of a chump who doesn’t wish to absorb $1,000 on a bag, but it’s still advised affordable luxury. And humans will not be agitated if they breach or bones them.”

“They are added affordable, but still allocution of superior and are admired as a affluence brand,” adds Fflur Roberts, arch of affluence analysis at Euromonitor. “Because of their affordability, abounding consumers will accept a amount of the aforementioned bag in altered colors for altered apparel as able-bodied as seasons.”

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