Now, Longchamp Outlet in India

— Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality

longchamp-outlet-store
Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand.

Longchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp outlet uk uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp sale is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s handbags and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp outlet has entered the Indian market just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s Indian debut reiterates the importance of India as a market for global luxury.

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French luxury label Longchamp to debut in UK

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French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week.

French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week. DOIT Retail Brands has bagged the master franchise rights for Longchamp in UK.

Leather goods major Longchamp outlet was founded in Paris in 1948 by Jean Cassegrain and is still owned and run by the Cassegrain family. “We wanted to partner with a global fashion brand and were looking for synergies.

Longchamp already has a loyal clientele in UK and was scouting for an UK partner. Its products are universal, simple and sophisticated and cater to a wide audience. The brand has maintained its luxury values of craftsmanship, creativity and quality. We are delighted to bring the brand to UK,” said Radha Kapoor, founder and director of DOIT Retail Brands.

Longchamp owns more than 300 exclusive stores globally and retails from another 1500 points of sales. It is famous for its iconic leather Longchamp handbags, luggage, shoes, and other fashion accessories sold at retail stores like Selfridges and Bloomingdale’s besides its own stores. Kapoor said the company is scouting for a second location in Mumbai and is keen on Palladium.

“Real estate costs are high and there is a dearth of quality real estate. We would like to take it slow with Delhi and Mumbai and we may look at other locations like Chennai and Bengaluru going forward. The brand is in the affordable luxury space and considering the footfalls, malls make more sense than high street,” she said. Kapoor said the brand could be positioned somewhere between Louis Vuitton and Michael Kors.

The 1,000 square feet store at The Emporio mall in New Delhi will retail Longchamp’s bestselling products like Le Pliage Heritage, Penelope, Roaseau and Le Pliage Cuir bags along with other accessories. Longchamp sale announced annual sales of 566 million in 2015. It stated its revenue grew 15% in Asia, and the Asian market contributed 25% to overall sales.

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